This or That is Marketing

Marketing, refers to all advertising done through both paid and owned marketing channels. It’s about creating messaging that drives a targeted action, and it’s key to “hitting plan”. At least that’s how most people think of marketing, as tactical work by an organization trying to sell something.

Marketing, however, is so much more and so much deeper than that. Those who understand this are at an advantage, so I’m always looking for ways to reframe it.

David Perell’s That Is Marketing is like Seth Godin’s This Is Marketing.

David and Seth both eloquently and quickly strip marketing down so as to build it back up into something stronger. They’re not just worth a read, they’re worth truly thinking through.

Experience, an alternative education

Photo by rawpixel on Unsplash

The world of higher education is full of opportunities and ideas for improvement, and it’s always interesting to discover unique ideas to address them. Isaac Morehouse came up with an interesting alternative to college in his Praxis Apprenticeship program. Praxis is an experience and project focused opportunity for high school graduates to jump straight into the world of business through a 6-month “boot camp” that includes working for a start-up.

This idea is like the unique and intensive MBA program Acton School of Business.

Although serving different markets, these two programs appear based on a similar philosophy that centers on an intensive and immersive curriculum paired with comprehensive educational support. Praxis is still early in it’s journey to change the field of education but if their graduates are as ambitious, driven and capable as Acton’s, there’s hope for a new avenue of higher ed.

To dig deeper into this way thinking, check out Seth Godin’s post on projects.

Seth’s shortcut through your personal Odyssey

Odysseus and Polyphemus (1896) by Arnold Böcklin

Despite his timeless fame relatively little is know about the Greek Homer, yet even less is known about the true origin of his legendary poems The Iliad and The Odyssey (such as who actually wrote them). While their genesis may not be known, Robert Fagles’ translation of Homer’s The Odyssey is a poetic masterpiece that likely brings us closer to how the story was first told in all it’s glory.

Even with his unique gifts and great success (and my favoritism for his works), it’d be a bit too bold to claim that Seth Godin is today’s Homer. While Seth Godin’s writings may not match the scale and scope of those famous epics, his wisdom is right on par.

In You Go First*, Seth Godin reminds us that to achieve anything we must be willing to act; written thousands of years later his message sounds a lot like Homer’s Odyssey proverb:

“Bashfulness, for a man in need, is no great friend.”

Homer, “Book 17: Stranger At The Gates,” in The Odyssey (Robert Fagles translation), 365: line 381.

Don’t wait for someone else to do it, it begins with you.

*Thanks to Krishaan Khubchand for the timely tweet as I read that proverb in The Odyssey