This or That is Marketing

Marketing, refers to all advertising done through both paid and owned marketing channels. It’s about creating messaging that drives a targeted action, and it’s key to “hitting plan”. At least that’s how most people think of marketing, as tactical work by an organization trying to sell something.

Marketing, however, is so much more and so much deeper than that. Those who understand this are at an advantage, so I’m always looking for ways to reframe it.

David Perell’s That Is Marketing is like Seth Godin’s This Is Marketing.

David and Seth both eloquently and quickly strip marketing down so as to build it back up into something stronger. They’re not just worth a read, they’re worth truly thinking through.

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